Monday, January 27, 2020
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About Gemday


Roxa R. Keller repairing watches, about 1950

Welcome to Gem of the Day

Thank you for shopping with us today. We're happy to tell you more about our company, our philosophy, our people and our history.

  • Our History
  • Gem of the Day is the latest creation of one of America's premier jewelry families. Roxa R. Keller (pictured above) opened his first store in the late 1930s. Keller Jewelers stood for the finest in quality and the highest levels of service. Roxa's son, Robert D. Keller was known throughout the country, operating retail stores and one of the largest chains of watch and jewelry stores on military bases and PX's.

    Gem of the Day was founded by Roxa's grandson, Bob Keller. Bob has over 40 years experience in the jewelry industry, and has been President of two of the largest Retail Jewelry Chains in America, before founding Gem of the Day. In 1995 Bob was inducted into the Retail Jewelry Hall of Fame, one of only 25 jewelers to ever receive this honor.

    Gem of the Day is FIRST and FOREMOST an Internet Jeweler. While there are many thousand jewelry web sites today, we were one of the very first, going on-line in August, 1995.

    Gem of the Day was developed, designed and begun "from scratch"as an Internet business. Why is this important? Unlike brick and mortar jewelers we designed our business on the Internet. We offer a up-to-date SECURE SERVER ORDER FORM, a unique try-it-at-home 30-day no-hassle return policy, 24 hour a day service, international shipping and full service, repair and jewelry design.

    Gem of the Day is ON-LINE almost 24 hours a day, seven days a week. E-Mail is answered almost immediately. We travel the world, literally, with our complete on-line studio: computers, scanners, digital cameras, modems and more. We can custom design jewelry exclusively for you.

    Gem of the Day was founded in the spring of 1995. Our first Web-Page was placed on line in August 1995. Our daily features began in mid-October 1995.

    Gem of the Day features a new creation every day. We work with the finest designers and manufacturers from the around the world, searching out newest, most unique and exciting jewelry. Many of our featured items are created by our own designers and jewelers. Others are available exclusively through Gem of the Day. Check out our daily Gem of the Day and shop our extensive on-line catalogs.

    Gem of the Day's MISSION is to provide the Internet shopper with the finest jewelry, low direct discount prices, safe and secure on-line ordering, risk-free "see it in your own home" shopping and an extraordinary level of personal service, surpassing even traditional brick and mortar jewelers.

    Gem of the Day may be the most unique provider of jewelry in the world. THE WORLD IS OUR OFFICE. Through the power of the Internet we bring jewelry directly to you - immediately. Because we can conduct business as we travel the world, we can also quality control every individual piece and make certain it meets our exacting specifications. And it means we can provide jewelry at substantially lower costs than your neighborhood store or big chain.

  • Our Organization
  • Gem of the Day's webmaster and programmers are among the most talented people on the Internet. We are on the leading edge of web design - brilliant vivid photography that is the best of any jewelry site on the Web. Plus animation, full motion video, audio and more. Full security on our order forms and through TOLL FREE shopping. And just wait 'til you see what's next.

    Gem of the Day's real stars are our designers and jewelers who are bringing the jewelry you can't find anywhere else. A different, new, exciting jewelry creation each day PLUS a rapidly expanding catalog offering the most exciting jewelry in the world!.

    The backbone of any retail organization is the service staff. And Gem of the Day has one of the best! On call 24 hours a day, they handle shipping, receiving and offer very personal service by phone, fax, mail, e-mail, even in person when needed. You've never had service like Gem of the Day!!

    Keller Jewelers in downtown Pueblo, Colorado in the early 1950's

  • Our Policies
  • Gem of the Day realizes that doing business on the Internet is just a little scarry. But we do everything we can to make it a comfortable and satisfying experience. Our policies include these five important features:
    1. SECURE INTERNET TRANSACTIONS with our secure Order Inquiry form OR toll-free telephone transactions.

    2. FREE SHIPPING on all orders over $98.00 and just a low $5.00 shipping fee for less expensive items. FREE GIFT WRAPPING on all Purchases if desired!

      Upgraded shipping (2nd Day Air or Overnight) is available at an assitional charge. There are additional charges fro shipping outside the United States. These are shown when you order. If you are an International shopper you may be required to pay import duties or local taxes charged by your local tax authorities. Be sure to check with your local government authorities for this information before you buy.

    3. PERSONAL SERVICE. Deal by phone and by e-mail with real people. You're advised promptly about your order or inquiry. You can call us toll free and get any information you need. And we service every item we sell.

    4. OUR 30 DAY RETURN PROGRAM. We want you to purchase with confidence and security. As good as our photography is, it is no substitute for seeing the jewelry for yourself. That's why we give you 30 days to examine your initial purchase in your own home. If you're not satisfied, you can return the item for a prompt and full refund. with no hidden restocking fees.*


      * Please note that there is a 20% RESTOCKING FEE after the 2nd consecutive return of any item or combination of items for exchange or refund. As an example, if item "A" is returned for exchange for item "B," and then, item "B" is returned in exchange for item "C," any return of item "C" (for any reason except initial defect) will be subject to a 20% restocking fee.

      * Extra cost shipment expenses requested at the option of the purchaser such as Express Mail, Overnight Shipments, FedEx, International Express or other additional cost shipment expenses are not refunded. Return shipping costs are the customers expense. Call or E-mail for details and instructions on making returns.

    5. PRIVACY ASSURANCE: Gem of the Day will not sell, share or release any names, E-MAIL addresses or other personal information obtained through this site or through any transactions or communications with Gem of the Day.

  • Want to know more?
  • Learn even more and join in our discussion of Watches and Jewelery at our blog: The Watch Guys Blog

    Visit our sister websites to learn more about our watches:

    If you prefer to write to us, our address is:
        Gem of the Day™
        P.O. BOX 996
        Kosciusko, MS 39090

    (662) 289-6114

    If You Have Other Questions....

    Send us a note via e-mail at

    OR CALL 1 (888) 243-6329 TOLL FREE!
    8:30 am to 6:00 pm Monday through Friday
    8:30 am to 12:00 Noon Saturday
    Central Time, USA

    Engagement Rings & Bridal Sets | Wedding Bands | Diamond Fashion Jewelry | Cameo Jewelry | Designer Jewelry | Earrings & Ear Jewelry | Family Jewelry | Gemstones | Gold Jewelry | Men's Rings & Jewelry | Personalized Jewelry | Watches | Fine Gifts

    Click the Links Below and Keep Up With Gem of the Day
    for Special Sales, Inside Info, "Secret" Coupon Codes and More:

    Keep up with all Gemday Jewelers News on Facebook Follow @thewatchguys on Twitter    Read the Watch Guys Blog    Subscribe to our mailing list

    Gem of the Day™ is a trademark of LDJC, Inc.
    Family Heirloom™ and Jeweler's Select™ are trademarks of LDJC, Inc.
    EarPin® is a registered trademark of Orogem, Inc.
    Earspirals™ is a trademark of Orogem, Inc.
    Ear Charms™ are a trademark of Ear Charms, Inc.

    *t.w. or TOTAL WEIGHT means the MINIMUM total combined weight for the stones as listed in the description.

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